Cologne has the power to change the way people remember you. A refined, well-chosen scent can elevate your image, reinforce your personality, and leave a subtle trail of confidence wherever you go. But even the world’s finest fragrance falls flat if it’s applied incorrectly. The truth is that most men think they know how to wear cologne, yet a surprisingly high number get the fundamentals wrong—sometimes in ways that completely ruin the scent they paid good money for.