Sol de Janeiro has built a reputation as one of the most beloved beauty and fragrance brands, known for its tropical, warm, and luxurious scents. The brand’s Cheirosa fragrance line, inspired by Brazilian beauty rituals, has amassed a loyal following, with fans raving about its addictive, sun-soaked aromas.
However, when Sol de Janeiro discontinued Cheirosa 39, it left many customers confused and disappointed. Given its popularity, why would the brand pull a product that so many people loved?
If you’re one of the fans who adored Cheirosa 39, you’re probably wondering:
- Why did Sol de Janeiro discontinue Cheirosa 39?
- Is there a chance it will return?
- What are some alternatives to replace it?
In this comprehensive blog post, we’ll explore everything you need to know about Sol de Janeiro 39’s discontinuation, including:
✅ What was Sol de Janeiro Cheirosa 39?
✅ Why it became a fan favorite
✅ Possible reasons for its discontinuation
✅ Customer reactions and responses
✅ Potential alternatives and dupes
✅ Will Sol de Janeiro bring it back?
Let’s dive in!
What Was Sol de Janeiro Cheirosa 39?
Before understanding why it was discontinued, let’s first take a closer look at what made Cheirosa 39 so special.
The Scent Profile of Cheirosa 39
Sol de Janeiro’s Cheirosa collection is known for its warm, sensual, and tropical fragrances that capture the essence of Brazilian summer vibes. Each scent in the collection is named after a number, often inspired by a significant year or moment.
Cheirosa 39 was a sweet, warm, and gourmand fragrance that stood out for its comforting and cozy aroma. Many fans described it as:
- Creamy vanilla with a hint of caramel
- Soft and sophisticated, yet warm and inviting
- Perfect for layering with other perfumes
- A long-lasting scent that lingered beautifully
With its rich and delicious composition, it became a staple fragrance for those who loved sweet, warm scents, especially in colder months.
Why Did People Love Cheirosa 39?
Several factors contributed to Cheirosa 39’s popularity:
🔥 Warm & Cozy Appeal – Its blend of vanilla, caramel, and soft musky notes made it feel luxurious and comforting.
🔥 Gourmand Yet Wearable – Unlike overpowering dessert-like fragrances, 39 had a perfect balance of sweetness without being cloying.
🔥 Long-Lasting Formula – Many fans praised its impressive longevity, especially for a body mist.
🔥 Perfect for Layering – It paired beautifully with other Sol de Janeiro scents and even high-end perfumes.
Given these qualities, it’s no surprise that many customers made Cheirosa 39 their signature scent.
Why Did Sol de Janeiro Discontinue Cheirosa 39?
Despite its strong fan following, Sol de Janeiro decided to discontinue Cheirosa 39, leaving many people wondering why.
While the brand hasn’t officially revealed the exact reason, we can analyze several possibilities based on industry trends and brand decisions.
1. Limited Edition or Seasonal Release
One of the most likely reasons for Cheirosa 39’s discontinuation is that it may have been a limited-edition or seasonal fragrance.
Sol de Janeiro frequently releases special edition scents for different seasons, and some are not meant to be permanent additions to their lineup. If Cheirosa 39 was originally planned as a temporary fragrance, its discontinuation may have simply been part of that strategy.
2. Ingredient Sourcing & Reformulation Issues
The fragrance industry heavily relies on specific ingredients, some of which can become difficult to source due to:
- Supply chain disruptions
- Environmental sustainability concerns
- Ingredient regulation changes
If one or more key ingredients in Cheirosa 39’s formula became:
✔️ Too expensive to source
✔️ No longer available
✔️ Banned due to new regulations
Sol de Janeiro may have chosen to discontinue the scent rather than reformulate it.
3. Sales Performance Compared to Other Scents
While Cheirosa 39 had a dedicated fan base, Sol de Janeiro likely analyzed its overall sales performance against other scents like Cheirosa 62 (Brazilian Bum Bum Cream scent) or Cheirosa 71.
If 39 wasn’t selling as well as other top-performing fragrances, it might not have made financial sense for the company to continue production.
4. Making Space for New Product Launches
Beauty brands frequently update their product lineups to introduce new scents and keep their collections fresh.
If Sol de Janeiro was developing new fragrances, they may have discontinued 39 to:
🔄 Make room for fresh releases
🔄 Focus on bestsellers
🔄 Streamline their collection
5. Rebranding or Potential Relaunch
Sometimes, brands discontinue a fragrance temporarily with plans to bring it back under a new name or formula.
It’s possible that Sol de Janeiro plans to reintroduce 39 in a modified version or as a new numbered scent in the future.
How Did Customers React?
1. Fans Were Frustrated & Disappointed
When news of Cheirosa 39’s discontinuation spread, many customers took to social media and review platforms to express their disappointment.
💬 “Why would they discontinue such a beautiful scent? I don’t get it!”
💬 “Cheirosa 39 was my signature scent. Now I don’t know what to do.”
💬 “Please bring it back, Sol de Janeiro!”
2. Stockpiling & Resale Markups
As soon as customers realized 39 was being discontinued, many started buying multiple bottles before it disappeared.
On sites like eBay, Mercari, and Poshmark, Cheirosa 39 started appearing for double or even triple its original price as sellers capitalized on the demand.
Alternatives for Cheirosa 39 Fans
If you’re looking for a dupe or similar fragrance, here are some excellent alternatives:
1. Sol de Janeiro Alternatives
✅ Cheirosa 62 – (Pistachio, salted caramel, and vanilla) A warm, iconic scent similar in its gourmand appeal.
✅ Cheirosa 71 – (Caramelized vanilla and macadamia) A richer, deeper vanilla-heavy scent.
✅ Cheirosa 68 – A softer floral vanilla with a fresh touch.
2. Other Brands’ Alternatives
💛 Kayali Vanilla 28 – A warm vanilla and brown sugar scent, perfect for those missing 39’s cozy vibe.
💛 Eilish by Billie Eilish – A sensual vanilla-based fragrance with hints of musk and cacao.
Will Sol de Janeiro Bring Back Cheirosa 39?
There is no official confirmation from Sol de Janeiro about bringing back 39, but there are reasons to remain hopeful:
✔️ High Customer Demand – If enough customers request it, the brand may reconsider.
✔️ Limited Edition Comeback – Some scents return for special seasonal releases.
✔️ Possible Reformulation – A slightly modified version might return under a new number.
To increase the chances of a return, fans should:
📢 Contact Sol de Janeiro directly via email/social media
📢 Request it in customer reviews and forums
Final Thoughts: The Legacy of Cheirosa 39
While the discontinuation of Sol de Janeiro 39 has left many fans heartbroken, it remains a beloved fragrance with a strong following.
Whether it returns or not, the love for warm, vanilla-based gourmand scents continues to thrive, and many great alternatives exist.
Would you love to see Cheirosa 39 make a comeback? Let us know your thoughts below! 💛✨
